Hyundai has been making a reputation for itself, constructing high-quality autos at very aggressive costs. Hyundai has additionally been getting into new market segments, strengthening its midsize line and rolling out new applied sciences together with hybrid techniques and maybe quickly a hydrogen powered mannequin.
However one space the place Hyundai stays curiously absent is within the profitable pickup truck market, dominated by the Ford F-Sequence, Chevrolet Silverado, GMC Sierra and Dodge Ram 1500. Lately the Toyota Tundra and Nissan Titan have discovered a following, bringing income to those two Japanese automotive makers as effectively.
Hyundai does have expertise constructing vans, promoting its Hyundai porter in Korea and different markets. The hyundai h150 is a business truck, due to this fact if Hyundai is to construct and promote a passenger pickup truck, they will have to begin from scratch. Or, as rumors have circulated up to now, hook up with Chrysler to construct their very own mannequin.
However Hyundai doesn’t appear curious about using Dodge even thought Chrysler’s plan to produce the Ram 1500 platform to Nissan dried up when Chrysler went bankrupt in 2009 and emerged weeks later below the management of Fiat s.P.a. Seemingly, Hyundai doesn’t wish to depend on a platform provider whose very existence stays unsure.
So, what path would possibly Hyundai take with a view to enter the pickup truck fray? Would a compact truck show to be the popular solution to go or ought to Hyundai tackle the Detroit three and Japanese 2 to construct a giant truck?
A technique Hyundai might probably “go large” is to take the prevailing Hyundai Porter and reconfigure it for pickup truck work. Hyundai already has the platform; stretching out the wheels and upgrading the suspension system is one strategy. Taking the four.6-liter TAU V-Eight engine discovered within the Hyundai Genesis and Equus might ship the powertrain wanted; Hyundai already has the transmissions obtainable.
Seemingly State of affairs
The most affordable strategy for Hyundai will not be the most effective one, nonetheless. Hyundai could be going up towards the most effective of the Detroit three who’ve confirmed that they’re nonetheless tops when in comparison with the Japanese 2.
The compact pickup truck market stays aggressive and ripe for the tackling because the Toyota Tacoma and Nissan Frontier are the highest sellers within the section. Ford and GM should not providing a lot of a problem and the Mahindra vans are, effectively, delayed.
That leaves Hyundai and its Korean cousin, Kia, revisiting the pickup truck market once more. As lately as 2008, the 2 manufacturers had deliberate to construct a big truck, however deserted similar as fuel costs topped 4 dollars a gallon. Now, with fuel costs flirting three dollars a gallon, the time for a brand new from the bottom up compact truck is right here.